What building, launching and exiting MentionRank taught me
The practical lessons behind turning an uncertain idea into a focused product, putting it in front of users and making it transferable.
Writing / Field notes
Things I've learned
building products.
Notes from the overlap of product decisions, software systems and the messy work of getting something useful into people's hands.
AI writes faster. It still needs a good codebase.
Why conventions, boundaries and explicit context matter more when AI becomes part of the engineering workflow.
Automation should remove a bottleneck, not just a click
A practical framework for deciding which operational work should become software and which decisions should stay human.
How to scope an MVP without building a dead end
A useful first release proves one important behavior while keeping enough structure to survive what you learn next.
How to migrate a live store without losing the business
The migration is not complete when the data imports. URLs, relationships, performance and recovery all have to survive the move.
What you should own when your web product ships
A clear handoff means more than source code. It means access, documentation, operational knowledge and the freedom to continue.